But what about the words? Do we spend as much time worrying about them as we do with figures? Probably not.
Some people do worry about the words because they don’t feel confident in their own writing abilities. There’s nothing wrong with that. We’re all different.
Many of us, however, pay lip service to the quality of the words that we write and subsequently publish. We’re so pressurised by a lack of time, the first thing that goes out the window, is the checking process. Once you’ve pressed the ‘send’ button, it’s gone, mistakes and all. You’ve lost control of it and depending on where you’ve sent it you may not even know who’s going to read it.
Do you remember the days when we would write out a cheque to pay our bills? Didn’t we have to make sure that the words and the figures were the same? I know when I was working in a bank that a cheque could bounce if the words and figures were different. How embarrassing was that? We were much more careful back in the day…
For many businesses there is an expectation from their readers for the words that are published to be correct, e.g. those of you in the legal, financial, education/learning & development sectors are expected to ensure that your written material is accurate, professional-looking and above all free from errors.
So why don’t we focus on the words we write so much nowadays? Do they not matter? I think they’re equally as important, if not more important than the figures.
‘But you’re a proofreader, you’re bound to say that’, I hear you say. So what?
How do you promote your business?
- You write words for your website
- You write words on a flyer or a brochure
- You write words in a newsletter
- You write words in an advertisement
- You write words in a blog post and on social media
I could go on….
You write a lot more words than you think and, therefore, they need to be right.
Are you aware that if you’re reading someone else’s writing and you spot a mistake your brain will automatically flip into a different mode? It focuses on looking for the next mistake and not on what the words are saying. To the writer, you’ve just lost the reader’s attention. They’re no longer focussed on your message. How do you react when you see a mistake? Read my article here.
What if that was a really important message? You’ve just blown it – all because of a silly mistake. That’ll keep on happening if you keep on publishing written material that contains mistakes or that hasn’t been checked properly.
So words really do matter, don’t they? Almost as much as the figures, if not more.
So let’s look after our words, treat them with the respect they deserve and they will then pay you back because someone reading error-free content is much more likely to do business with you because they’ve got your message.
I can help you to do just that – give your words the TLC they deserve.
I don’t charge for an initial conversation so give me a call on 07843 304743 or email me at firstname.lastname@example.org
By working together, you can be confident that your writing will be conveying the right message and that your customers will have confidence in your business.