There are many different ways of publishing your piece of writing. When you do publish something bear in mind that the article or document in question is leaving your business. You’re either sending it to someone specific, maybe a client, or maybe it’s entering the public domain where other people, intended or unintended, will be able to read it. Some people may not agree with you and may have negative things to say about you and your business. Be prepared.
Through your plan you will have decided how your publication is to be distributed. You may need to get it professionally printed in which case you will need to have factored in time for a printer to set up your document, produce a proof for you to verify and approve (don’t forget, printers are not proofreaders) before they press the ‘print’ button – the point of no return if you have missed an error.
Electronic distribution is even more scary because once you’ve pressed the ‘send’ button, there isn’t a point of no return. It’s gone. It’s out there in the ether somewhere and open to all sorts of scrutiny and comment, some welcome and some not!
It’s at this stage when your plan has come to fruition and your piece of writing has been finalised and published so you can move on to the next task. How good was your plan? Did you have enough time to do everything you planned? Did you hit your deadline? Can you learn any lessons for next time?
Now it’s time to monitor any feedback you may be getting. Next up, the final article in the series – Monitoring feedback.
- You are a small business owner;
- Your business writing is a challenge, for whatever reason;
- You could have a simple process plan to follow when you are writing something in your business that will help to alleviate your worries.
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