As a small business owner you are responsible for all aspects of your business. That means, as well as ‘doing the work’, you’re responsible for marketing to generate new business, finance, personnel (if you employ people), legal things…the list goes on. On any one day you could be wearing all sorts of different hats.
Where do you find the time to do all this? Do you have enough hours in the day?
One solution, of course, is to outsource some of these activities to people who may know more about these things than you do. This will mean that some of your precious time is freed up so you can focus on things that are important to you. Otherwise, if you try and do everything yourself, things are going to go by the way-side because you simply don’t have the time to do it.
One of the key things I see going by the way-side is the checking of any writing before it’s published. By ‘published’, I mean either sending it to a client by mail or email, putting it up on a website as content or being sent out into the ether by way of social/digital media.
A lot of published material that I read contains errors and this can have an immediate negative impact on your intended readers, as well as unintended ones. Once they see an error, then you’ve lost them as their brains are now focussed on finding another error instead of being focussed on your message.
Because we’re so busy, often wearing many different hats at the same time, and because we now live in such a fast-moving world, we’re keen to push the ‘publish NOW’ button and consequently much of it is going unchecked, simply because we don’t allow enough time in our busy schedules to get it checked properly.
Cutting corners to save time can lead to problems especially if the time being saved would have been used to check what we are writing before we publish it.
What are the potential consequences of publishing content that contains errors?
- Potential loss of business
You may not be aware that the reader who’s just spotted a mistake on your website, for example, may have been about to contact you to discuss some potential new business. That mistake may have put them off making the call.
- Potential damaged reputation
You will have spent a lot of time and effort building up your business reputation and publishing content that contains errors is the quickest way to damage that hard-earned reputation. Can you afford to let that happen?
- Bad news travels fast
People are very quick to broadcast bad news. I see many ‘tweets’ showing images of spelling errors that make me cringe at times. That could be your business that some unscrupulous reader is broadcasting across the social media ether. Can you afford to let that happen?
All that may be required to help you to combat these issues is a simple process that you can implement in your business and will give you a structure to your writing and ultimately build your own confidence levels.
This process is the subject of my book – Confident Business Writing
Visit the website – www.confidentbusinesswriting.co.uk and take a tour though my book. Hopefully by the end of the tour you will be motivated to get your own copy and start implementing the process in your business. Let me know and I’d be delighted to help you.