Proofreading. Some people say it’s a really boring task and they can’t see the sense in it.
Well, maybe those people have never made a mistake in their lives. Everything they do is perfect and they live in the ‘best of all possible worlds’ (so says Voltaire’s Pangloss).
All I can say to that is there can’t be many of those people about. We all make mistakes whether we like it or not.
Do you pay any attention to the consequences of the mistakes you make, particularly in a business situation?
Some people make a judgement about a company by its website, its printed literature or other written content. Some, but not all, people will refuse to do business with you if they see spelling or grammatical errors in company literature or online content. They may think, ‘Why should I place my trust in a company that can’t be bothered to check its own work?’
People do judge a book by its cover, so if your cover is not up to expectations, people aren’t going to buy your book.
It’s all about creating a great first impression.
No matter what you are writing and ultimately publishing, and that includes correspondence with your customers, it will either be promoting your business or reflecting back on the quality of your business.
Having ‘an eye for the detail’ will help eradicate those pesky little errors that creep through and cause all those headaches.
So, maybe there is something to be said for a proofreader who will do the mundane boring stuff that you don’t want or need to do! You can get on with more worthwhile things.
Need some help with your ‘book cover’? – Contact me.