A simple tip….
Are you spending 80% of your time doing things you shouldn’t or needn’t be doing in your business and only 20% of your time doing things that are worthwhile and more cost effective?
In truth, I expect most of you will be answering ‘Yes’ to that question.
Let’s think about this…….
How much time do you spend reading and then re-reading your work before sending it out to a client, for example? You probably don’t realise you’re doing it because you’ve always done it like that. Try and put a value to that time. Take your hourly or daily rate and multiply it by the number of hours you spend reading and re-reading your work. How much does it come to? It’s a lot, isn’t it?
So, how can you save that time and money and use those hours more cost effectively? In other words, move the equation more towards the 80/20 that you aspire to.
Well, one solution is to ‘outsource’ the reading and re-reading task to someone else; someone who is trained to spot errors and to advise on things like consistency and layout – a proofreader.
You may be thinking that proofreaders only work with book publishers. Well, I don’t! Whilst I am proofreading your work, you can be getting on with something else; something much more worthwhile.
Any written material produced by a business will be either directly promoting that business or reflecting back on the quality of that business. So, yes, it’s vital you get it right otherwise people won’t be doing business with you.
I hope this article has given you some food for thought…..if it has, then contact me