…of spending all that money to drive people to your website if you don’t care about the words you want them to read?
The reason you have a website is to let the world know what you do and how you can help.
Your website is your shop-window.
So, what can people expect when they get there? OK, you may have a fancy video (which contains spoken words) or some stunning imagery but the rest of the content will be words. Words that you have specifically written for people to read so that they can find out how you can help them, be encouraged to pick up the phone and call you to discuss some business. That’s the ideal scenario.
Unfortunately, it’s not always like that.
The content on many websites I look at appears to be a bit of an afterthought. If you haven’t got a video, then visitors to your site will want to read some words. So, why not give your words the TLC they deserve? After all, they’re working hard for you. Make sure, as an absolute minimum, that they’re spelt correctly and that the grammar and punctuation are correct. If they’re not, then anyone reading them will notice your mistakes and won’t be impressed, so the first thing they’ll do is click away from your website and go somewhere else.
All that time and money wasted.
As a proofreader, I get to check a lot of website content BEFORE it goes live. Often, you’re too close to the content that you’ve written and getting an independent pair of eyes to look at it can save a lot of time and heartache.
Website content won’t be the only words that you write for your business. Take a moment to think about just how many words you write, for all sorts of different purposes. Do you write any of these?
Social media content
The one thing they have in common is that they will be promoting you and the quality of your business in one way, shape or form.
So, why not get it right from the outset…?
Give me a call – 07843 304743